Sony's 40" Bravia the KDL-40EX401U is full HD ready with 1080p high definition clarity. The TV runs on the Bravia Engine 2 which has become so popular due to the excellent picture quality. Built in freeview makes it a doddle to install up to 50 channels with no monthly subscriptions. A built in USB slot means you can plug a memory stick into the Sony Bravia and use the remote to select a file with Sony's Media Player. This LCD TV has the cinematic function which the Sony team developed with its movie making partners at Sony Pictures Entertainment to give an experience as close to the directors cut as possible. A remarkable TV with excellent picture quality and a wealth of features and function. It is easy to see why the Bravia range has been so successful.
